If there’s one thing the modern, internet age has taught us, it’s that we all crave content. With so much at our fingertips, audiences have an insatiable thirst for knowledge. But even better, there’s an audience for everyone. That means your business has a great opportunity to get noticed with a well-crafted corporate feature article.

But before you start writing, remember that it takes finesse and journalistic nous to deliver a great feature article. It’s a big undertaking, but don’t worry. We’ve got you covered. And if you feel like it’s too much to handle, remember that you can always outsource it to Writers Who's team of journalists. Now, let’s dive into the steps to crafting a cracker corporate feature article.

STEP 1: Know your audience

The first step in crafting any successful piece of content is to know your audience. Who are you writing for? What are their interests, pain points, and desires? Understanding your target audience will help you shape your concept and your approach to the article.

For example, if you’re targeting a B2B audience, your article will likely need to be more data-driven and focused on business results. If you’re targeting a consumer audience, your article may need to be more emotionally resonant and focused on personal benefits.

Knowing your audience is also important for choosing the right channels to distribute your article. Are your readers more likely to engage with your article on LinkedIn or Facebook? Should you publish it on your company blog or pitch it to a third-party publication? Understanding your audience will help you make these decisions.

STEP 2: Come up with your concept

Once you understand your audience, it’s time to come up with a concept for your article. This is the big idea that will guide the rest of your writing. Your concept should be unique, interesting, and relevant to your audience.

One way to come up with a concept is to look for trends or hot topics in your industry. Can you offer a unique perspective on a current trend? Can you share insights from your own experience that will help your readers?

Another approach is to look for a human-interest angle. People love stories, and if you can find a way to weave a human story into your article, you’ll likely capture your readers’ attention.

Whatever approach you take, make sure your concept is compelling and relevant to your audience.

STEP 3: Research, Research, Research

Once you have your concept, it’s time to start researching. This is where the journalistic nous comes in. Your research should be thorough and unbiased. You want to gather as much information as possible to support your article.

This may involve conducting interviews with experts or customers, reviewing industry reports or studies, and looking for case studies or examples that illustrate your points.

Remember to stay organized during your research phase. Keep track of your sources, take detailed notes, and create an outline for your article as you go.

STEP 4: Back it up (case study, interview, expert sourcing)

With your research in hand, it’s time to start fleshing out your article. This is where you’ll bring in case studies, interviews, and expert sourcing to support your points.

Case studies are a great way to illustrate the benefits of your product or service. They provide concrete examples of how your business has helped others and can be a powerful tool for persuasion.

Interviews with experts or customers can add depth and credibility to your article. They provide first-hand accounts and insights that can help your readers better understand your topic.

Expert sourcing is also important for providing context and analysis. You may want to quote industry experts or use data from reputable sources to support your arguments.

STEP 5: Write the damn thing

Now that you have all of your research and supporting materials, it's time to start writing your article. This is where the finesse comes in. You want to craft a compelling narrative that engages your readers and keeps them interested from start to finish.

Start with a strong lead that hooks your readers and draws them in. Your lead should be attention-grabbing and set the tone for the rest of your article.

From there, focus on organizing your article in a logical and easy-to-follow way. Use subheadings to break up your content and make it more digestible.

Make sure your writing is clear, concise, and free of jargon. You want to make your article accessible to as many readers as possible.

Remember to focus on the benefits of your product or service. Your article should be informative, but it should also persuade readers to take action.

STEP 6: Proof and edit

Once you've finished writing your article, it's time to proof and edit. This step is critical for ensuring your article is error-free and polished.

Start by proofreading for spelling and grammar errors. Then, focus on editing for clarity and flow. Make sure your article is easy to read and understand.

Consider enlisting the help of a professional editor or proofreader. A fresh set of eyes can help catch mistakes and improve the overall quality of your article.

STEP 7: Publish and share

Finally, it's time to publish your article. You want to choose the right channels to distribute your article and make sure it reaches your target audience.

Consider publishing on your company blog, pitching to third-party publications, or sharing on social media. You may also want to invest in paid promotion to increase the reach of your article.

And there you have it – the seven steps to crafting a cracker corporate feature article. Remember, it takes finesse and journalistic nous to deliver a great feature article. But with the right approach, you can create content that engages your audience and drives business results.

If you feel overwhelmed by the process, remember that you can always outsource your content creation to Writers Who's team of journalists. Our team has the experience and expertise to create compelling corporate feature articles that resonate with your audience.

So, what are you waiting for? Start crafting your next cracker corporate feature article today.