Welcome to
the word studio

Writers Who crafts strategic, compelling, engaging communications materials for organisations in rural and agriculture sectors.

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We craft compelling content

We're a team of 14 specialist agricultural and rural communicators - journalists, social media managers, and content creators, mostly based on farms - who understand your industry from the ground up. Whether you need an outsourced CMO leading your entire marketing function or expert writers on tap for specific projects, we become an extension of your team, delivering spot-on content every month across multiple channels.

About us
84%
of companies outsource at least some of their content creation

Our strategic capabilities

Chief Marketing Officer

Hand over your entire marketing function to a seasoned CMO and execution team. We devise strategy, manage campaigns, handle media relations, create content across all channels, and deliver monthly reporting. From database development to video production, social media management to thought leadership - we become your outsourced marketing department, delivering a sharp company message to the right audience every day without skipping a beat.

Word Bank Membership

Highly affordable monthly access to 12,000 yet-to-be-penned words for your next company magazine, email campaign, speech, annual report, thought leadership series, social media campaign, press release or internal communication. A team of top-tier agricultural writers who are au fait with your brand, understand your industry, and can take the pressure of writing expertly off your internal team when capacity is stretched

Emcees and Speakers

If your event requires a certain je ne sais quoi, we deliver. From audiences of 1.2m to a room of 12, interviewing industry CEOs to pioneering producers, panels to politicians - we bring our A-game. Year-round availability for repeat and referred clients in every state and territory. Clients include royal shows across Australia, agricultural industry bodies, agribusinesses, and government departments who trust us to make their moments marvellous.

Learn more about our full suite of content marketing skills

Capabilities

Let's talk about your content needs

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Find creative ways to jump commercial hurdles

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What they're saying about us

The Connection Table

Rural leadership platform

Service: Outsourced Chief Marketing Office package

“Writers Who wasted no time building highly targeted databases, executing outreach campaigns, conceptualising provocative editorials, and colourful social content that expanded our reach. They finessed our foundational marketing assets and embedded our core message across multiple channels with the strategic oversight and execution capability of an entire marketing department.”

Vytelle

Global cattle reproductive technology

Service: Outsourced Chief Marketing Office package

"Writers Who have done an amazing job handling all of the marcomms and social media for Vytelle Australia for the last 18 months. Lyndsey and her team have worked tirelessly to learn the Vytelle business and offerings and our customers and their needs. The Writers Who team share the same values and culture as us and soon became part of Team Vytelle. I highly recommend not just the quality of work from Writers Who, but also the genuine ownership they take on achieving shared success and growing the profile of our business. Such has been the effect of Lyndsey’s team, the media presence of Vytelle is now the envy of our competitors and stakeholders alike."

MagrowTec

Service: Outsourced Chief Marketing Office package

“I've been in the company for six years and I know how tough it can be to keep things creative and engaging in our space. That’s why these results are such a big deal. We haven’t spent a dollar on ads and the reach and impact of your content is explosive. Writers Who have been doing incredible work and the results are there.”

Droughtmaster Australia

Cattle breed society

Service: Word Bank Membership

“Writers Who have been fantastic to work with. They consistently deliver engaging, high quality stories for our magazine and beyond.”

Agricultural Shows of Australia

Peak body for nearly 600 country and royal shows nationally

Service: Word Bank Membership

“Lyndsey and her team do an amazing job. They are timely, efficient and produce a great product.”

AuctionsPlus

Australia's largest agricultural marketplace

Service: Word Bank Membership

“Would highly recommend Lyndsey and her team at Writers Who. Very professional, easy to work with, quality content.”

Citrus Australia

Peak industry body  for the Australian citrus industry

Service: emcee - National Citrus Congress

“Lyndsey was the consummate professional from our very first meeting through to the flawless delivery of the Australian Citrus Congress. Her dedication and expertise were evident at every stage. Many delegates cited her engaging manner as one of the true highlights of the event.”

Ag Institute Australia

National Accreditation Scheme for professionals

Service: emcee - launch of annual journal

“Our thanks to Lyndsey who we have worked closely with this year, especially on the launch of the latest edition of the Ag Professional Journal. Lyndsey is a consummate professional who ensures she knows her subject and audience very well. We can't recommend her highly enough.”

Ben Andrews

MidCoast Council

Service: marketing workshop

“Our organisation had Writers Who present a workshop to local businesses and wow what a response we had to Lyndsey and her team. Super professional and easy to work with. I highly recommend their services.”

Agricultural Shows Australia

Peak body for nearly 600 country and royal shows nationally

Service: emcee - launch of annual journal

“Lyndsey was our emcee and she stood out as quick-witted, agile, and adaptive. Always polished and on point, she balanced professionalism with warmth, demonstrating excellent listening skills with panellists while keeping the audience fully engaged.”

Australian Local Government Association

Principal organisation representing all 537 councils in Australia

Service: emcee - National Roads and Transport Infrastructure Congress

"Lyndsey Douglas was an absolute professional to work with at the National Roads and Infrastructure Congress. From the moment she stepped on stage, she brought confidence, warmth and an exceptional command of the room. I was exceptionally impressed by how seamlessly Lyndsey held the on-stage conversations. Her preparation was evident, her questioning was thoughtful and sharp, and she had a remarkable ability to draw out meaningful insights from our speakers while keeping the energy engaging for the audience. She struck the perfect balance between authority and approachability. Lyndsey elevated the overall experience of the Congress, and we would not hesitate to work with her again. We very much look forward to collaborating with Lyndsey in the near future."

Our clients

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